A photo of Jillian Michaels allegedly endorsing a separate picture showing a person preparing a gelatin trick and Burn Gummy gummies for weight loss.
Jillian Michaels never endorsed Burn Gummy or anything having to do with a gelatin trick recipe for weight loss.

In April 2026, online users searched for Jillian Michaels’ gelatin trick recipe for weight loss — as well as Burn Gummy gummies reviews — to locate information about an alleged special mixture of common pantry ingredients for dramatic weight loss results. Those users looked for more details after viewing scam advertising videos initially promoting a supposed gelatin trick recipe for weight loss, followed by the reveal of a miracle product in the form of Burn Gummy gummies.

In short, Michaels never created or endorsed Burn Gummy or any special weight loss supplements, including anything involving a gelatin trick recipe. Scammers created deepfake AI and fully-AI depictions of Michaels, former U.S. first lady Michelle Obama, tennis star Serena Williams and other famous people to allege they provided positive Burn Gummy reviews involving a miracle weight loss recipe. No evidence supports Burn Gummy or gelatin as a miracle product for weight loss.

An investigation of this product appears below in a YouTube video from Jordan Liles, titled, “Jillian Michaels’ Burn Gummy and Gelatin Trick? Fake Burn Gummy Reviews Featured in Weight Loss Scam.” After that, look for a transcript from my Burn Gummy YouTube video. I advise victims of this scam to report fraud to the FTC and to read up on NIA-funded weight loss research.

Transcript from my Burn Gummy YouTube video

The following is a word-for-word transcript from the above Burn Gummy YouTube video:

Full Video Transcript (Click To Expand)

This video here is all about Burn Gummy gummies. It’s a weight loss product supposedly, and it has scam marketing. I’m going to tell you everything I know about this. Do not buy this product. That is my guidance. Don’t go and buy something online that says it’s attached to a gelatin trick or Jillian Michaels. In reality, Jillian Michaels never talked about this. Scammers have taken her videos, her image, her likeness, and they’ve manipulated her lip movement and vocals using deepfake AI technology to make it sound like she did talk about Burn Gummy and a gelatin trick for weight loss—a bariatric trick for weight loss. Bariatric gelatin, that is, or salty gelatin, and she never talked about that ever.

And so this is a video here that I saw on a website. It ends up at the very end revealing to you this is about Burn Gummy gummies, not about a gelatin trick like it’s going to claim at the beginning of the video. The gelatin trick is a marketing tool strategy that people came up with, likely in Brazil, to fool people into making purchases of this product. It’s to hook them to watch the entire video because you’re watching, okay, when are they going to reveal the gelatin recipe? And they never do. It is a lie.

They’re going to try to sell you the product and any other YouTube videos claiming to offer reviews that then try to get you to go and buy a product in a pinned comment or the description with a link or something; those people are fraudsters as well. They’re trying to sell you on scams based upon lies about miracle weight loss routines and supplements and all that kind of stuff. And it’s not true.

Let’s hit play on this video right here. If you’re looking around for information about Burn Gummy gummies or Jillian Michaels’ gelatin trick for weight loss, it’s—this is very scammy. I’m not calling the product itself a scam, but I’m saying the Jillian Michaels stuff, the gelatin trick promise, all that is as scammy as it gets. Scam marketing. Hit like down below to help my video succeed and arrive on the screens of other people. The like button is big.

“In the next 30 seconds, I’m going to reveal the entire gelatin trick recipe to you, unlike these fake specialists and scammers who only promise and never reveal the true recipe to you. My name is Jillian Michaels. I’m a personal trainer and known for being quite extremist on social media. I always recommended lots of exercise and very restricted diets for my patients until I learned through a great friend the gelatin recipe. I decided to test it on my patients and even on famous clients like Michelle Obama and Serena Williams, and their results were incredible.”

No doctors, hospitals, universities, or famous people ever endorsed or tried this product. This is all very scammy. The product at the very end of this whole video, they finally revealed it to you after like an hour. It’s called Burn Gummy. It’s like a gummies product. If you’re looking for Burn Gummy reviews, Burn Gummy gummy reviews, whatever, hopefully my video will help you understand. This all involves scammy marketing and is not going to have the miracle promises fulfilled that they’re claiming here. It’s—it’s all very scammy. All the marketing, there’s no legitimate marketing that I can tell from anywhere. This is just the latest product name, Burn Gummy. There are so many other product names I’ve made videos for. It’s probably the same product just over and over repackaged with the same or with a different name rather.

“There’s nothing as powerful and potent for fat burning as this gelatin recipe because it releases enzymes that activate fat burning hormones, GLP-1 and GIP, the same ones that expensive pens imitate.”

“The gelatin recipe was incredible for me. In the first 15 days, I lost nine pounds. And at the end of two months, I was 41 pounds lighter. And no, I didn’t need surgery or any weight loss medication. I would never go through something that wasn’t natural. And the best part is I still eat my sweets, which have always been my weakness.”

“Now, see this mother, one of my patients who lost the most weight without needing restrictive diets and tiring exercises using the gelatin trick just once a day.”

“I hired Jillian Michaels to help me lose weight with exercise and for a month we did the right protocol and I only managed to lose 8 lbs during 30 days until she introduced me to the gelatin trick. In the first 15 days, I lost more than 16 lbs. At the end of 1 month, I ended up losing 32 lb of soft fat from my postpartum belly. Besides making my skin firmer because gelatin is rich in collagen and it ends that annoying body bloating.”

“Ladies, grab paper and pen and write down this gelatin recipe. Because if this mixture of four ingredients doesn’t make you lose weight, not even diets and exercise will. Why did eating one cube per day of this strange gelatin trick make Serena Williams lose 54 lbs in 90 days without dieting or exercising?”

Ok, first off, it said 9 days on the screen, not 90. And second, Serena Williams has nothing to do with this. Like I said, no one famous, doctors, celebrities, or anyone has anything to do with this product. This is a scam marketing video. All of this—the product, the marketing video, everything—is a carefully packaged package. I don’t know another word. A carefully packaged system to deliver money to people who obviously are, you know, in terms of the marketing here, are engaging in fraudulent content, of course.

And some of these products come with subscription charges of hundreds of dollars a month. Money back guarantees aren’t honored. Big surprise. Lots of terrible things happening with this and thousands of other online medicinal product scams just like this with a long video with a supposed recipe involving something in a pantry and involving a lot of money if you fall for it.

“I’m Jillian Michaels, celebrity expert and the creator of this new homemade trick. You’re—”

now you could see there those women stirring look like they were all AI completely. Those people were not real from what I can tell. And the way that I know that is I’m a reporter during the day. I make these videos on nights and weekends, and I can tell looking at things that they’re going to be AI that look like AI. I’m not saying confidently, but Jillian Michaels again has nothing to do with this. And they keep using her. Scammers do. I assume because this is a successful strategy for them.

They also—the scammers also have these sorts of scams not just for Burn Gummy and weight loss, but for overcoming dementia, Alzheimer’s, and diabetes, and nerve pain. They claim that they have miracles that can help you out. So that says a lot about the people behind these scams, their values. No matter what else they do, that’s their values: that they want to prey on desperate people and try to victimize them.

And that goes for the YouTube users on channels that for some reason, on very popular music channels and very popular sports [and] wrestling channels, soccer channels, suddenly out of nowhere, there started being videos trying to promote these scams. And that’s because those channels are being paid by people trying to promote the scams—to channels with large followings so that those videos get more recognition. And why would, you know, YouTube allow that, right? YouTube’s going to do something. Nope. YouTube has been told about this before directly—YouTube employees, real people in the US, person-to-person—and they said, “Well, we don’t see anything wrong with this.” Basically paraphrasing.

“You’re going to learn this today and it will leave you with no choice but to burn 27, 50 or even 74 lbs in the next few weeks. Seriously, I’ll tear up my diploma if this doesn’t happen.”

“I’ll tear up my diploma.” Why’d she say “tear”? Because it’s an AI-generated voice of Jillian Michaels. She’s supposed to say “tear” up, right? But she said “tear” (like a teardrop) because the AI tool that generated her fake vocals for this video didn’t get that right.

“And since I’m tired of people asking me all day long how to do this at home, in less than 2 minutes, I’m going to reveal everything right now and only here.”

“People laugh when I say I lost 77 lbs just by doing a gelatin trick once a day. But it’s true. It all started when Jillian Michaels called me and asked a very strange question. Do you have gelatin at home? At the time, I weighed 159 lbs and kept hearing people say I’d never get my athletic body back after having my second child.”

All right, we don’t need to watch any more of this. This is all about Burn Gummy. It’s a bottle of gummies that supposedly has miracle properties according to the marketing that’s out there, the scam marketing. And the people who are running the scam marketing will try to get you to go and buy the product on ClickBank at the end of the video. And on that page, it’ll say there’s no auto-ship. We promise, right? But it probably has a subscription of hundreds of dollars a month. If it doesn’t, fine.

But like, the fact that so many of these different scams do these scam marketing attempts, you know, it’s got a fake review score on the ClickBank page; has a 9.3 out of 10 based upon 36,000 reviews. That’s completely fake. It’s fraudulent. It’s made up. And the people who made the page know that. So, Burn Gummy, don’t buy it. Even outside the scam marketing, no, it’s not going to have miracle properties. This is an attempt to get your money, a lot of your money. Don’t fall for it.

Go see a doctor. And if you’ve been to see a doctor, go see another doctor. Ask a family member, a friend, someone, “Hey, who’s your doctor? Oh, you like them?” Go do that. That’s much better than going and falling for a textbook online scam. Again, Jillian Michaels has nothing to do with this, nor do any other celebrities or doctors. The video that you saw was deepfake AI marketing. And if you’re wondering why these celebrities and famous doctors don’t do anything about this, I don’t know. Maybe they’re trying to. Maybe it’s difficult to find the people behind them.

There are lots of websites that host these lengthy deepfake AI marketing videos and so maybe it’s hard to keep them all down. I don’t know. But the best thing you can do: report fraud to the FTC. Call your credit card company if you got scammed and say, “What can I do? I don’t want to get hit with subscription charges in a month, every 30 days,” and just be proactive. This is about Burn Gummy reviews. If you’re looking at Burn Gummy gummies reviews and you want information, I hope that I’ve been able to help you. Like, comment, subscribe, and join button is down below. That’s a big one. Thank you for watching.

By Jordan Liles

Jordan Liles is a seasoned journalist working weekdays as Senior Reporter for the fact-checking website Snopes.com, as well as nights and weekends helping consumers by publishing scam-busting articles and videos. Based in California, Liles seeks to protect consumers from thousands of predatory scams through the posting of primary-source reporting on his personal website, JordanLiles.com.

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